Audis The vehicles Of Choice For The Royals

The Audi car manufacturing company has been building a relationship with the Royal family and is working very hard on its image in the UK. Members of the Royal family have been frequently seen driving Audis, and it is believed that they may be receiving discounts as high as 60 percent for leasing cars from the German car manufacturer. It is a tremendous advertising advantage for the company when such famous people drive their automobiles, so the Royals are valued customers and can make use of the Audi VIP terms and conditions.

Typical motorists do not receive such advantageous leasing arrangements, but the Royal family may be reaping the benefits of their popularity by receiving royal treatment from the manufacturer. The Audi Company has donated liberally to charities that the Princes support and also signed a contract in 2005 to support the English polo squad. It appears that the manufacturer is trying to get close to the Royals and enhance its image by investing thousands of pounds in the endeavour.

Charles and his wife Camilla were recently seen motoring in a leased Audi A6, and he owns an A8 limousine to use for formal occasions. For their personal use, they have two Allroad estates. In addition, he bought two A4s for the use of his staff members.

The S4 saloon that Prince William drives has a 4.2 litre engine, and Kate Middleton’s A3 model is silver. Interestingly, Audi’s head of PR Jon Zamett has an invitation to Kate Middleton’s and Prince William’s April 2011 wedding.

Not to be left out, Prince Harry owns a diesel A3 Audi as well.

Other German and luxury cars are already well established in the UK, and Audi has not been as popular as the other brands. It looks as if the company is trying to buy its way into the establishment by offering discounts, making contributions and becoming friendly with the Royal family as well as with other well-known people.

Audi has also enlisted stars like Justin Timberlake to advance its brand and promote its A1 model. The automaker has been making deals with people who will bring more recognition to the company and improve its brand image. Celebrities, sports figures and politicians have been offered discounts, and Andrew ‘Freddie’ Flintoff, former cricketer, is now an ambassador for the Audi Company in the Middle East.

Marketing specialists state that offering cars at competitive prices may give a distinctive reputation to auto manufacturers. Renting them at a discount serves the purpose of gaining the association without giving the appearance of corruption or bribery.

No matter who you are, everyone needs car insurance when driving any make or model of car. Audi car insurance will protect your assets if your Audi is involved in an accident. Your covermay include only third party cover, or you may choose to pay slightly higher premiums for more cover and better financial protection. Before you put your Audi on the road, get a good Audi insurance policy with adequate cover to give you peace of mind.